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Marketing is Evolving
And so is the C-suite, demanding bigger picture customer leadership.
Leaders who understand not just marketing leadership but long-term value creation.
This shift is reshaping the path to the executive table.​
Marketing roles are becoming more specialised, creating a widening expertise gap that's making it harder for marketers to advance into executive leadership.​
So where does that leave today's marketers? ​More importantly, how can YOU secure your seat in the C-suite?
If you're an ambitious marketer, ready to take your career to the next level, this is the book that will get you there.
WHAT PEOPLE SAY
Read it in two sittings.
Loved it.
Lots of very useful advice and a lot of stuff relatable to my own experiences.
Jonathan Spittle
Executive General Manager, Ex Crown Resorts, SkyCity
International Marketing Consultant
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